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There Is Money In The Intangibles

Blog by Patricia Houlihan - Personal Real Estate Corporation | July 17th, 2013

Design is an incredible thing. It has an intimate connection with perceived worth. The typesetting on a menu is instantly reflective of the quality of food and service, the interior design of a hotel lobby is directly proportional to the stars it receives, and the lighting and hues of a lounge are completely indicative of the clientele and pricing it will demand. It happens with real estate as well. The lighting, décor, and that certain way the sunshine paints rays on the floor on a winter’s afternoon can make all the difference in the world.


None of these qualities revolve around the usual determining factors such as location, pricing and square footage. They are unquantifiable elements: Emotions, hard to capture on paper, yet powerful all the same.


There is money to be found in the intangibles. While design and style may be subjective to some, professionals understand the underlying implications of the ethereal qualities that constitute vibe, ambience and sensation. Vancouver luxury real estate with that certain je ne sais quoi will tip the scales on whether a home will fetch $3 million or twice that.


If a buyer had a sense for design, they could buy for sensation and resell with that in mind, or simply hire the best interior designers to increase their home’s worth by improving what you can’t quite put your finger on.


For more reading:


The Power Of Design